Senior Lead Research Analyst (m/w/d)
Core
Analyze B2B lead data to identify growth and efficiency opportunities, develop strategic recommendations for Sales/Marketing/Product teams, and optimize lead management processes across the customer journey.
Role type
Senior Lead Research Analyst (Commercial Analytics)
Builds
Dashboards, reports, and KPIs for lead effectiveness and conversion; optimized lead management processes.
Domain
B2B Sales, Marketing, and Commercial Analytics
Deliverable
dashboards & analysis
Required skills
Commercial Analytics, Sales Intelligence, Lead Management, Data Analysis, Strategic Thinking, Dashboard Development, KPI Definition, CRM Systems, SQL (via careerplan.io/jobs/744000153441099-senior-lead-research-analyst-mwd-at-stepstone-group)
Preferred skills
Stakeholder Management, Presentation Skills, Process Optimization
Technologies
Excel, Salesforce, SQL, CRM Systems
Responsibilities
Analyze lead data to derive actionable insights for business teams; Proactively develop and optimize lead management processes; Serve as the central point of contact for sales operations and reporting; Develop and maintain dashboards and KPIs to track lead conversion; Establish a consistent data-driven decision-making culture across stakeholders.