Senior Marketing Operations Specialist
Core
Build and maintain marketing analytics reporting on funnel performance and lifecycle metrics, while managing lead routing and scoring logic.
Role type
Senior Marketing Operations Specialist (Analytics & Systems)
Builds
Operational dashboards, lead routing workflows, and scoring models for B2B SaaS sales teams.
Domain
B2B SaaS Marketing Technology
Deliverable
production ML models | dashboards & analysis | infrastructure
Required skills
Marketing analytics, Salesforce, Marketo, lead routing logic, lead scoring, data profiling/cleaning, QA mindset, AI tool usage
Preferred skills
RingLead, BI tools (Looker/Tableau), SQL
Technologies
Salesforce, Marketo, RingLead, 6sense, Clay, Groove, Qualified
Responsibilities
Build and maintain operational reporting on funnel performance and campaign metrics; Manage lead and contact scoring models aligned to buying intent; Own lead routing logic and sales handoff workflows; Perform daily QA on smartlists and routing reports; Use AI tools to reconcile records and speed up reporting tasks.
Seniority
Senior, hands-on IC
