Customer Loyalty & Advocacy Senior Manager (Quản lý Cấp cao Khách hàng Trung thành)
Core
Lead the end-to-end transformation of PRURewards from a traditional rewards scheme into a customer engagement, loyalty, and advocacy platform for Prudential Vietnam.
Role type
Senior Manager, Customer Loyalty & Advocacy
Builds
PRURewards platform (loyalty program, referral ecosystem, analytics dashboards)
Domain
Insurance / Customer Loyalty & Marketing
Required skills
Loyalty strategy & program management, Cross-functional transformation leadership, Customer engagement & advocacy design, Analytics & ROI measurement, Partnership ecosystem development, Team leadership
Preferred skills
Insurance, banking, or retail loyalty experience, MBA, Digital product management
Technologies
CRM platforms, Data analytics tools, Loyalty management systems
Responsibilities
Develop multi-year loyalty transformation roadmap, Design tier structures and reward mechanics, Build referral and advocacy programs, Establish measurement frameworks and KPIs, Lead and develop the PRURewards team
Seniority
Senior, hands-on IC with people management