Domain Architecture Director - Customer & Loyalty
Core
Define and govern the target-state architecture for the company's customer, identity, and loyalty ecosystem, ensuring architectural integrity and long-term sustainability.
Role type
Senior IC Domain Architecture Director
Builds
Customer identity, profile, loyalty program, and offer/entitlement capabilities across digital, partner, shipboard, and corporate systems.
Domain
Hospitality (Cruise) + Enterprise Architecture
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic systems thinking, CRM/loyalty platform architecture, API-first and event-driven integration patterns, data privacy and regulatory compliance, vendor lifecycle strategy, cross-functional influence without direct authority
Preferred skills
Consumer-centric industry experience with loyalty programs, modern CRM/CDP platform experience, digital marketing and personalization ecosystem knowledge, identity resolution and segmentation framework design
Technologies
CRM platforms, CDP platforms, loyalty platforms, cloud ERP suites, API gateways, event-driven architectures
Responsibilities
Define multi-year target-state architecture for the Customer & Loyalty domain; Establish architectural guardrails for CRM and customer data platforms; Own domain capability models and architectural blueprints; Define domain-level non-functional requirements; Partner with Platform Architect to ensure alignment; Evaluate vendor roadmaps and influence platform strategy
Seniority
Director, strategic architecture leadership
