Sr. Partner Marketing Manager
Core
Accelerate growth through a global partner ecosystem by turning strategic relationships into measurable demand, pipeline, and revenue.
Role type
Sr. Partner Marketing Manager (B2B Ecosystem)
Builds
Joint marketing plans, partner enablement resources, integrated demand-generation campaigns, and partner activation programs.
Domain
B2B SaaS / Enterprise Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B partner/channel/alliance marketing, joint marketing planning, partner enablement (playbooks, training), demand-generation campaign execution, indirect sales model understanding, complex solution simplification, CRM/marketing automation/analytics proficiency, stakeholder influence without direct authority
Preferred skills
Enterprise SaaS/cybersecurity/fintech domain knowledge, global partner ecosystem experience, partner relationship management (PRM) platforms, account-based marketing (ABM), AI-enabled marketing tools
Technologies
CRM, marketing automation, analytics, partner platforms, AI-enabled marketing tools
Responsibilities
Develop and execute joint marketing and growth plans for priority partners; Build strong relationships with partner marketing, product, and sales teams; Collaborate with Partner Sales to align marketing programs with commercial priorities; Identify partner enablement gaps and create messaging, content, sales playbooks, and training materials; Enable partner sellers to communicate complex solution value; Collaborate with Digital Marketing and Field Marketing for integrated demand-generation campaigns; Support acquisition, launch, and activation of new partners; Track partner engagement, pipeline, conversion, and revenue impact; Optimize campaigns using performance data and scale effective programs; Provide performance updates and insights to stakeholders
Seniority
Senior, hands-on IC