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Partner Marketing Manager (GTM)

Türkiye, Istanbul, Istanbul💼 Full-time🗓 2026-07-09 → 2026-07-16

Core

Develop and drive joint partner marketing plans to deliver mainstream solution plays and generate pipeline for customers.

Role type

Partner Marketing Manager (GTM)

Builds

Localized partner experiences (digital, events, demos) and co-sell opportunities

Domain

B2B Partner Ecosystems / Go-to-Market Strategy

Deliverable

product features

Required skills

Revenue-based marketing, executive relationship management, cross-functional alignment, partner ecosystem navigation, demand generation, budget management, program execution

Preferred skills

Storytelling, virtual team leadership, matrixed environment navigation

Technologies

N/A

Responsibilities

Design localized end-to-end partner experiences; align partners with internal workstreams; map accounts and drive demand generation; manage partner marketing budgets and ROI; engage senior-level partner decision makers

Seniority

Mid-Senior, hands-on IC

Rewrite
## About the role - Develop and drive joint partner marketing plans that deliver opportunities for mainstream solution plays within the customer segment. - Maintain effective budget management practices and maximise ROI for all marketing funds invested. - Collaborate with subsidiary Partner Marketing Managers to align on partner selection and GTM execution. - Design partner experiences: Create localized, end-to-end experiences (digital, events, demos) to build capabilities and advantages. - Lead cross-functional alignment: Integrate partners into internal workstreams, manage escalations, and connect opportunities with relevant stakeholders. - Build executive relationships: Own senior-level partner engagement, influence decision makers, and address capability gaps to drive mutual growth. - Map accounts & drive demand: Align sales plays with co-sell priorities, generate pipeline, maximize Partner Programs usage to accelerate opportunities and foster partner-to-partner collaboration. - Drive cross team engagement and solution alignment using subject matter expertise. ## Requirements - Substantial experience in a customer and/or partner-facing role, optimally engaging with a variety of audiences including customers, partners, strategy, marketing, or business development teams. - Established experience working directly with partner ecosystems, with the ability to provide valuable business and technical guidance and secure commitment to business solutions. - Demonstrated capabilities in revenue-based marketing and experience in driving outcomes through or with partners and alliances. - Results-driven and organised approach, with the ability to develop and deliver scalable plans from concept to implementation, prioritise effectively, and manage multiple projects to achieve measurable results. - Proven success working in highly matrixed and constantly evolving environments, leading programme virtual teams or workstreams aligned to shared goals and performance metrics. - Ability to collaborate cross-team in ambiguous and changing settings, displaying sound listening and partnering skills. - Passionate, results-oriented, and organised, with a keen attention to detail. - A self-starter capable of creating and delivering scalable plans from concept to execution, prioritising and managing multiple projects to achieve measurable outcomes. - Expertise in engagement, including storytelling skills and a passion for delivering outstanding partner experiences. - Ability to advocate for partners, create engagements, and understand the connection between partner experience and business success. - Executive relations skills, with the confidence to interact with executive leaders in a highly matrixed organisation. - Capable of presenting, defending, or clarifying concerns or issues regarding projects, programmes, or solutions, handling high-pressure situations with poise and professionalism. ## Nice to have - (None specified in the original text) ## What we offer - (None specified in the original text) ## About us - (None specified in the original text) ## Additional Information - This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
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