Senior Engagement Manager
Core
Deliver strategy for customer acquisition and retention across the customer lifecycle for B2B audiences (employers and financial intermediaries) to enhance engagement, loyalty, and advocacy for Hostplus products and services.
Role type
Senior Engagement Manager (Marketing)
Builds
Strategic marketing plans, targeted marketing campaigns, partnership assets, and customer communication programs.
Domain
Financial services / Superannuation / B2B Marketing
Deliverable
product features
Required skills
Strategic leadership, customer segmentation, marketing program management, budget planning, business case drafting, stakeholder collaboration
Preferred skills
Financial planning expertise, superannuation regulations knowledge
Technologies
N/A
Responsibilities
Provide strategic leadership to the business unit within the Marketing team; Develop deep understanding of employer and intermediary segments to drive strategic marketing plans; Work with stakeholders to identify communication and engagement improvement opportunities; Guide delivery of customer communications and portfolio campaigns; Manage strategy and delivery of Partnership assets; Plan, manage and report on the budget; Research and draft business cases and Board papers.
Seniority
Senior, hands-on IC with management oversight