Senior Customer Marketing Manager
Core
Design and execute scalable customer lifecycle programs to drive adoption, retention, renewal, and expansion for a cybersecurity SaaS platform.
Role type
Senior Customer Marketing Manager (B2B SaaS)
Builds
Customer lifecycle frameworks, engagement campaigns, enablement toolkits, and revenue growth programs.
Domain
Cybersecurity / B2B SaaS
Deliverable
product features
Required skills
Customer lifecycle strategy, campaign management, cross-functional partnership, data analysis, project management, budget management, B2B SaaS buying cycles.
Preferred skills
None stated.
Technologies
None stated.
Responsibilities
Own programs across onboarding, activation, adoption, engagement, retention, renewal, and expansion; Define customer segments, journey maps, and messaging; Partner with Customer Success and Sales to equip teams with adoption toolkits and ROI content; Develop signal-based upsell and cross-sell campaigns; Partner with Product to translate feedback into communications; Improve segmentation and automation with Marketing Operations; Build annual plans and manage budgets; Establish dashboards for retention and expansion metrics; Lead test-and-learn approaches to optimize programs.
Seniority
Senior, hands-on IC
