Marketing Campaign Manager – B2B SaaS High Growth
Core
Develop and execute targeted customer marketing programs to drive cross-sell, upsell, and expansion revenue for a unified B2B SaaS platform while supporting customer advocacy and retention.
Role type
Senior B2B SaaS Marketing Campaign Manager (Customer Expansion & Advocacy)
Builds
Customer expansion campaigns, advocacy programs, and event experiences for existing enterprise accounts
Domain
B2B SaaS / Enterprise Software
Required skills
B2B marketing strategy, customer journey mapping, campaign execution, event management, data analysis, copywriting, project management, marketing automation, CRM management, stakeholder collaboration
Preferred skills
Journey mapping for IT/enterprise audiences, building campaigns from scratch, channel partner marketing
Technologies
Pardot, HubSpot, Marketo, Salesforce, ZoomWebinar, Webex Events, Asana, Demandbase, Sendoso, Canva, Outreach, Sprout Social
Responsibilities
Develop targeted customer marketing programs for cross-sell and upsell; manage customer events (webinars, summits, trade shows); execute customer advocacy initiatives (reviews, testimonials, speaker liaison); track and report on expansion pipeline influence and campaign performance; support cross-functional marketing programs including email and direct mail
Seniority
Senior, hands-on IC
