Senior Customer Marketing Manager
Core
Own expansion and adoption marketing strategy for mid-market and enterprise customers, building signal frameworks and advocacy pipelines to drive revenue growth.
Role type
Senior Customer Marketing Manager (B2B SaaS)
Builds
Expansion revenue campaigns, lifecycle nurture journeys, customer advocacy case studies, and AI-enabled account orchestration workflows.
Domain
B2B SaaS, Digital Identity, Fintech
Deliverable
production ML models
Required skills
B2B SaaS customer marketing, expansion marketing, lifecycle marketing, account-based marketing (ABM), cross-functional partnership, data governance, Salesforce, Marketo, AI workflow implementation
Preferred skills
Fintech/identity/compliance background, ABM platform experience (Demandbase/6sense), building marketing functions from scratch
Technologies
Salesforce, Marketo, AI tools
Responsibilities
Define expansion-ready account signals with Customer Success and Product; design enterprise buying committee campaigns; manage customer advocacy and case study pipeline; partner on RevOps data governance; build and review AI-enabled expansion workflows.
Seniority
Senior, hands-on IC
