Senior Manager, Lifecycle Marketing
Core
Senior Lifecycle Marketing leader driving customer success from activation through renewal and expansion via email and customer marketing programs.
Role type
Senior Manager, Lifecycle Marketing
Builds
Lifecycle email programs, customer marketing campaigns (renewal, expansion, cross-sell), and cohesive customer journey strategies.
Domain
SaaS, B2B Marketing, Customer Lifecycle Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Lifecycle marketing strategy, Email marketing strategy, Team management (ICs), Iterable platform expertise, Customer marketing program leadership, Cross-functional partnership, Data-driven strategy, Segmentation & personalization, Testing roadmap development
Preferred skills
HubSpot experience, SaaS industry background
Technologies
Iterable, HubSpot, Salesforce Marketing Cloud, Marketo, Braze
Responsibilities
Set strategy and operating cadence for Lifecycle Marketing; Manage and coach individual contributors; Own email channel strategy in Iterable; Guide customer marketing programs for revenue growth; Partner with Advocacy and Education teams; Report lifecycle performance to senior leadership; Partner cross-functionally with Product, Data, Sales, and Customer Success.
Seniority
Senior Manager, hands-on leadership