Campaigns & Memberships Marketing Manager
Core
Own the campaign engine moving prospects through the buyer journey across financial institutions, PSPs, crypto natives, and government segments, while managing industry memberships and partnerships.
Role type
B2B Marketing Manager (Campaigns & Memberships)
Builds
Integrated multi-channel campaigns, industry newsletters, nurture programmes, and social content calendars.
Domain
Fintech / Crypto / Digital Assets
Required skills
Integrated B2B campaign planning, marketing automation (HubSpot), industry partnership management, LinkedIn/X/Reddit B2B channel strategy, data-driven decision making, buyer journey design, content strategy, event support, AI tool adoption, marketing analytics.
Preferred skills
Experience in regulated sectors, fintech, or crypto environment.
Responsibilities
Plan and execute integrated multi-channel campaigns from brief to measurement; own industry memberships and associations end-to-end; build and run a data-driven newsletter and nurture programme; own the social calendar; partner with Field Marketing for regional adaptation; brief the Creative team; partner with the Events team for global events and webinars; collaborate with Content Strategist; measure performance and present insights; explore new channels and tools; use AI tools to streamline processes.
Seniority
Mid-Senior, hands-on IC
