Customer Marketing Lead, Strategic Programs
Core
Owns and executes enterprise customer programs (CAB, co-marketing, reference) to deepen relationships with CFOs and senior finance leadership, creating value for customers and new opportunities for Ramp.
Role type
Senior Customer Marketing Lead (Strategic Programs)
Builds
Customer Advisory Board, co-marketing campaigns, reference/advocacy programs, and executive engagement initiatives.
Domain
B2B SaaS / Fintech / Enterprise Finance
Deliverable
product features
Required skills
Customer program ownership, executive relationship management, cross-functional partnership, goal setting and reporting, systems thinking, AI fluency, automation
Preferred skills
Fintech or B2B SaaS experience, scaling CAB or advocacy functions, co-marketing with Creative/Events
Technologies
AI tools, automation platforms
Responsibilities
Plan and execute customer program calendars and goals; lead the Customer Advisory Board; run the Know Your Customer program; develop customer launch and co-marketing programs; build reference and advocacy systems; coordinate customer participation in events and high-visibility campaigns; manage cross-functional customer asks and commitments.
Seniority
Senior, hands-on IC