Partnerships Marketing Manager
Core
Lead partner marketing efforts to boost customer acquisition, product adoption, and revenue growth by building go-to-market strategies and executing campaigns with key distribution partners.
Role type
Partnerships Marketing Manager
Builds
Partner marketing campaigns, joint GTM strategies for product integrations, and sales enablement materials for partner channels.
Domain
SaaS / Technology / SMB / Fintech
Deliverable
product features
Required skills
Partner or channel marketing strategy, cross-functional project management, go-to-market planning, campaign performance analysis, sales enablement, stakeholder alignment
Preferred skills
SMB marketing experience, fintech/POS partner background, lifecycle and product-led growth strategies, Salesforce/Iterable proficiency
Technologies
Salesforce, Iterable
Responsibilities
Own end-to-end partner marketing relationships with key distribution partners; drive campaigns from concept to measurement; shape GTM strategy for partnership product experiences; lead partner channel distribution strategy; align value proposition and messaging with product teams; enable partner channel sales; measure and optimize campaign performance against KPIs
Seniority
Mid-Senior, hands-on IC
