GSI Marketing Manager
Core
Strategic Marketing Manager for Global Systems Integrators (GSI) in the North America Market (NAM) focused on developing go-to-market strategies and executing demand generation programs.
Role type
Strategic Marketing Manager (GSI)
Builds
Joint marketing campaigns, content, events, and multi-touch demand generation programs for GSI partners.
Domain
Cybersecurity / B2B Partner Marketing
Deliverable
product features
Required skills
Partner marketing strategy, program management, project management, stakeholder management, campaign execution, ROI analysis, thought leadership development, ABM coordination
Preferred skills
Multi-tasking in fast-paced environments, strategic thinking, tactical execution
Technologies
SFDC, Allocadia, G Suite
Responsibilities
Develop and implement quarterly/six-month marketing plans aligned with GSI goals; build deep relationships with partners to secure commitment on marketing plans; communicate plans to GSI leadership via QBRs; ensure programs are delivered on time and within budget; execute impactful campaigns tailored to individual GSIs; lead creation of joint marketing campaigns including content and events; support development of joint thought leadership content; assess effectiveness of programs against pipeline growth targets
Seniority
Senior, hands-on IC
