Customer Benefits & Loyalty Manager
Core
Own strategy and roadmap for customer benefits, perks, and value-added programs to drive engagement, retention, and utilization in the care and support sector.
Role type
Senior Customer Benefits & Loyalty Manager
Builds
Customer benefit programs, advocacy initiatives, and training/compliance communication flows
Domain
Healthtech / Care and Support Services
Deliverable
product features
Required skills
strategy and roadmap ownership, program end-to-end delivery, customer insights and data analysis, performance measurement, advocacy program execution, stakeholder management, project and program management, customer lifecycle and retention principles
Preferred skills
experience with customer training and compliance programs
Technologies
none stated
Responsibilities
Own the strategy and roadmap for customer benefits, perks and value-added programs; Identify and develop benefits that are genuinely valuable to customers and support engagement, retention and utilisation; Manage the end-to-end delivery of customer benefit programs, from proposition and partner selection through to launch and optimisation; Develop and execute a customer advocacy strategy that encourages customers to recommend and champion the brand; Take the relevant training and education requirements set by Legal, Risk and Compliance and embed them into customer programs and comms flows
