Head of Customer Marketing
Core
Lead global customer marketing, advocacy, and adoption programs to drive customer health, retention, and brand positioning for a developer-focused feature management platform.
Role type
Senior IC Head of Customer Marketing
Builds
Customer advocacy programs, case studies, executive advisory boards, and peer review platform strategies.
Domain
SaaS / Developer Tools / Feature Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Customer advocacy program management, executive relationship building, case study production, peer review platform oversight, data-driven incentive strategy design, cross-functional GTM collaboration, scalable operational framework building, CRM and lifecycle tool proficiency, global remote team leadership
Preferred skills
Experience with Champion and UserEvidence tools, Salesforce and Gainsight expertise, developer audience engagement
Technologies
Salesforce, Gainsight, Champion, UserEvidence, G2, Peerspot, Gartner Peer Insights, TrustRadius
Responsibilities
Lead customer storytelling and case study production; establish executive advisory boards; manage peer review programs; design and optimize advocacy incentive strategies; collaborate on customer onboarding and adoption; build feedback loops to influence GTM strategy.
Seniority
Senior, hands-on IC with supervisory experience
