Brand Advocacy Specialist
Core
Design and execute global brand advocacy programs to transform customer satisfaction into emotional brand loyalty and vocal brand champions.
Role type
Brand Advocacy Specialist (B2B SaaS)
Builds
Global advocacy programs, curated customer advocate benches, virtual communities, and customer events (Simprosium).
Domain
B2B SaaS, Customer Marketing, Brand Management
Deliverable
product features
Required skills
Brand advocacy program design, community management, stakeholder management, event coordination, content creation (testimonials, case studies), NPS tracking support, cross-functional collaboration.
Preferred skills
Experience with review platforms and reputation management, storytelling instincts, relationship building.
Technologies
N/A
Responsibilities
Develop and maintain global advocacy programs; track and report on brand affinity, sentiment, and engagement; create and monitor virtual communities; partner with Account Management to identify customer advocates; coordinate customer voices for references, referrals, and media; support recruitment and management of customer speakers for annual events; manage customer awards programs; develop testimonials, case studies, and community initiatives.
Seniority
Mid-level (3–6 years experience)
