Brand Advocacy Specialist
Core
Design and execute global brand advocacy programs to transform satisfied customers into vocal brand champions and drive emotional brand loyalty.
Role type
Brand Advocacy Specialist
Builds
Global advocacy programs, curated customer advocate benches, and customer-facing content (testimonials, case studies, video series).
Domain
B2B SaaS / Customer Marketing
Deliverable
product features
Required skills
Program design, community management, stakeholder management, event coordination, content creation, relationship building, project management.
Preferred skills
Experience with review platforms, reputation management, NPS tracking, social amplification.
Technologies
N/A
Responsibilities
Design advocacy programs, track customer advocacy metrics, manage virtual communities, coordinate customer speakers for events, manage customer awards programs, create testimonials and case studies.
Seniority
Mid-level, hands-on IC
