Marketing Development Representative
Core
Generate qualified sales opportunities through thoughtful, relevant outbound prospecting and follow-up.
Role type
Marketing Development Representative (SDR)
Builds
Qualified pipeline for Account Executives
Domain
Identity verification, fraud prevention, financial services
Required skills
outbound sales, generative AI usage, cold calling, email outreach, LinkedIn networking, account research, meeting booking, Salesforce management
Preferred skills
enterprise account selling, identity verification domain knowledge, prompt engineering, event execution
Technologies
Salesforce, Apollo, LinkedIn Sales Navigator, Clay, Claude, ChatGPT
Responsibilities
Own prospecting and follow-up across assigned focus accounts; Engage prospects through cold calls, email, LinkedIn, events, and warm introductions; Use AI tools to research accounts, prepare call plans, and personalize outreach; Turn relevant signals into timely conversations; Qualify interest and book meetings for Account Executives; Keep Salesforce records accurate and share feedback; Test new approaches and share effective prompts.
Seniority
Individual Contributor, entry-to-mid level