Strategic Partner Marketing Lead
Core
Build the partner marketing function to generate demand and pipeline through technology partners, solution partners, private equity firms, and hyperscalers.
Role type
Senior hands-on B2B partner marketing lead
Builds
Joint campaigns, events, co-marketing programs, and partner enablement assets
Domain
B2B SaaS / AI Infrastructure / Ecosystem Marketing
Required skills
B2B partner/alliance marketing, campaign strategy, storytelling, executive presence, campaign attribution, budget management, ecosystem activation
Preferred skills
Hyperscaler marketplace experience, PRM tools, systems integrator marketing, private equity ecosystem experience
Technologies
PRM, CRM, Account mapping tools
Responsibilities
Set joint messaging and launch plans with product marketing; run co-marketing campaigns and events; activate partner ecosystems (marketplaces, newsletters); equip partner sellers with content and training; build the partner marketing function and playbook; measure pipeline contribution and optimize investment.
Seniority
Senior, hands-on IC
