Lead Partner Marketing Manager
Core
Build a scalable engine to create demand and pipeline through Oyster's global partner ecosystem by designing, executing, and measuring partner marketing programs.
Role type
Lead Partner Marketing Manager (Individual Contributor)
Builds
Repeatable go-to-market motions, partner segmentation models, and joint programs across technology and channel partners.
Domain
B2B SaaS / Global Employment / HR Technology
Required skills
Partner ecosystem marketing strategy, program portfolio management, budget allocation and ROI analysis, cross-functional alignment, AI-native workflow design, data-driven attribution modeling, global program adaptation.
Preferred skills
B2B SaaS partner marketing experience, technology partner collaboration, PRM/marketing automation/CRM expertise, early-stage function building.
Technologies
PRM, marketing automation, CRM, attribution tools, analytics platforms, AI automation tools.
Responsibilities
Design and execute partner marketing programs; manage partner marketing budget and co-marketing funds; develop partner segmentation and messaging; align Channel, Demand Gen, Product Marketing, and Sales; establish reporting for pipeline and ROI; apply AI to improve segmentation and personalization.
Seniority
Senior, high-autonomy IC with global remit.
