GTM, Enablement and Change Lead
Core
Develop and coordinate GTM strategy, launch plans, and enablement programs to shift sales teams toward consultative, solutions-oriented selling for complex data platforms.
Role type
Senior GTM, Enablement, and Change Management Lead
Builds
Amplitude enablement roadmap, training programs, sales plays, and adoption strategies
Domain
B2B SaaS / Data Analytics
Deliverable
product features
Required skills
GTM strategy, change management, sales enablement, project management, stakeholder influence, training design, adoption metrics
Preferred skills
Experience with complex platform launches, consultative selling approaches, matrixed organization navigation
Technologies
Amplitude
Responsibilities
Develop GTM strategy and launch plans tailored to different teams and segments; Define new customer engagement and selling approaches; Own the enablement roadmap including positioning and tools; Design and coordinate training programs; Lead change management and adoption strategy; Identify adoption barriers and develop mitigation plans; Partner with sales leadership to shift conversations to value-based problem solving; Establish feedback loops with sellers and customers; Track readiness, adoption, and effectiveness metrics