Product GTM Lead
Core
Senior Product Marketing Lead partnering with Sales and Customer Success to drive go-to-market strategy, messaging, and enablement for a specialized intelligence platform serving Fortune 500 companies.
Role type
Senior IC Product Marketing Lead (GTM)
Builds
Sales enablement materials, market intelligence, and go-to-market strategies for a SaaS platform
Domain
B2B SaaS / Specialized Intelligence / AI
Deliverable
product features
Required skills
Strategic thinking, customer research, competitive analysis, storytelling, data analysis, project management, cross-functional leadership
Preferred skills
Prior sales experience, enterprise B2B experience
Technologies
Gong, AI tools
Responsibilities
Develop unique value proposition and messaging frameworks; define market segments and Ideal Customer Profiles; create sales collateral (pitch decks, demo flows, case studies); act as the voice of the customer to influence product roadmap; plan and execute go-to-market strategy; lead cross-functional teams across Sales, CS, and Product
Seniority
Senior, hands-on IC