Director, Digital Sales Market Development
Core
Design and scale new market development motions and GTM strategies for untapped territories and client segments in Europe, enabling a digital-first, data-driven sales model.
Role type
Director, Digital Sales Market Development (GTM Lead)
Builds
Scalable, repeatable go-to-market packages, commercial offerings, and demand orchestration flows for Visa's Digital Sales Center.
Domain
Payments technology, B2B sales, financial services
Deliverable
product features
Required skills
Territory strategy design, commercial offering development, demand management planning, campaign orchestration, data-driven insights, cross-functional alignment, CRM and intent data utilization, B2B GTM modeling
Preferred skills
Payments industry knowledge, AI-enabled GTM expertise, builder mentality, stakeholder influence, ambiguity navigation
Technologies
CRM, intent platforms, martech stack, AI-powered tools, predictive models, dashboards
Responsibilities
Identify high-value micro-segments and territories; develop territory plays and market entry strategies; translate market needs into commercial offerings; lead design and execution of digital sales plays; collaborate on predictive models and insights; standardize GTM best practices across Europe.
Seniority
Director, strategic leadership with hands-on execution
