Director, Global Performance Marketing
Core
Lead global performance marketing strategy, channel performance, and investment efficiency to acquire and convert customers across the funnel.
Role type
Director, Global Performance Marketing
Builds
Scalable growth frameworks, multi-channel campaigns, and data-driven attribution models for a global financial platform.
Domain
Fintech / Global Payments
Required skills
Global performance marketing strategy, paid media ecosystem expertise, multi-million dollar budget management, data modeling and forecasting, cross-functional leadership, stakeholder management
Preferred skills
Leading multi-region global marketing teams, AI-driven creative and media automation, B2B demand-gen attribution, cross-functional collaboration with Finance and Data Science
Technologies
Google, LinkedIn, Meta, YouTube, programmatic platforms, GA4, Looker, Tableau, Salesforce, Marketo
Responsibilities
Own global performance marketing strategy and channel mix; Set quarterly and annual growth objectives; Lead budget planning and forecasting; Develop scalable testing frameworks for creative and targeting; Partner with regional directors for localized execution; Serve as executive owner of performance KPIs (CAC, LTV:CAC, ROI); Oversee multi-channel execution and optimization; Define best practices for campaign structure and automation; Partner with SEO, Web, and Lifecycle teams; Drive alignment between creative and performance teams; Lead quarterly business reviews with ad platforms; Partner with Analytics and RevOps for attribution models; Implement value-based bidding and data integrations; Establish processes for incrementality testing; Evaluate emerging AI and automation tools; Build and lead a high-performing global team; Partner with Brand and Creative teams; Collaborate with CRO and AI & Creative teams; Drive operational excellence; Serve as a mentor and coach
Seniority
Director, strategic leadership with hands-on execution
