Specialist, Customer Acquisition
Core
Drive partner-led sales motions, manage partner onboarding, and execute co-marketing campaigns to expand market presence and revenue.
Role type
Specialist, Customer Acquisition (Partner Management)
Builds
Partner pipelines, joint business plans, and co-marketing campaigns
Domain
B2B Sales / Partner Ecosystem
Deliverable
client delivery
Required skills
partner relationship management, joint business planning, pipeline forecasting, co-selling execution, partner onboarding, CRM utilization, training program coordination
Preferred skills
upselling, cross-selling, competitive positioning, market expansion strategies
Technologies
CRM tools
Responsibilities
Develop and maintain strong relationships with key partners, resellers, and distributors; Serve as the primary point of contact for assigned partners; Conduct regular business reviews to align goals and performance; Create joint business plans to drive pipelines and revenue; Identify opportunities for upselling, cross-selling, and co-selling; Monitor partner performance against KPIs and take corrective actions; Execute MQL leads; Equip partners with product and sales knowledge; Coordinate training programs and certifications; Work with internal teams to co-sell into key accounts; Forecast partner revenue and track deal progress; Promote partner-led events and demand-generation activities; Ensure partners adhere to compliance requirements; Manage partner onboarding processes.