Sr. Integrated Campaign Specialist, Northern Trust Asset Management
Core
Develop, execute, and optimize integrated multi-channel marketing campaigns to drive awareness, engagement, lead generation, and business growth for asset management clients.
Role type
Senior Integrated Campaign Strategist (Marketing)
Builds
High-impact marketing campaigns, audience-centric customer journeys, and demand generation programs for asset management clients.
Domain
Asset Management / Wealth Management
Required skills
Integrated campaign strategy, demand generation, audience segmentation, customer journey mapping, marketing automation (Marketo), CRM (Salesforce), stakeholder management, data analysis, regulatory compliance knowledge.
Preferred skills
Experience with financial advisors and institutional investor audiences, thought leadership program development, cross-functional leadership.
Technologies
Marketo, Salesforce
Responsibilities
Develop and execute integrated marketing campaigns aligned to business priorities; Create strategic campaign briefs defining audience, messaging, and KPIs; Drive demand generation initiatives including lead scoring and pipeline optimization; Monitor and analyze campaign performance to optimize ROI; Partner with agencies, vendors, and internal teams to optimize execution; Manage campaign timelines, budgets, and operational processes.
Seniority
Senior, hands-on IC
