Account-Based Marketing Manager
Core
Develop and deliver Account-Based Marketing (ABM) strategies for Strategic and Tier 1 accounts in the global debt markets, partnering closely with Sales to drive pipeline progression and commercial objectives.
Role type
Senior Account-Based Marketing Manager
Builds
Coordinated, multichannel ABM campaigns and account-specific engagement programs for global financial institutions
Domain
Financial Services / Fintech / Debt Markets
Required skills
ABM strategy and account planning, multichannel campaign management, sales partnership and alignment, B2B marketing program ownership, stakeholder research and insight generation, project management for cross-functional teams, CRM and marketing data analysis
Preferred skills
Financial information and fintech domain knowledge, Salesforce and Hubspot proficiency
Responsibilities
Develop ABM approach and account plans for Tier 1 accounts, launch multichannel campaigns across paid, email, content, and events, coordinate marketing engagement with Sales teams, translate product propositions into account-relevant messaging, monitor account engagement and pipeline progression, manage campaign targets and budgets
Seniority
Senior, hands-on IC