Senior Digital Marketing Manager
Core
Own strategy and execution of integrated digital marketing campaigns to drive lead generation, brand awareness, and lifecycle marketing for an AI infrastructure company.
Role type
Senior Digital Marketing Manager (B2B Demand Generation)
Builds
High-impact campaigns across paid media, email, webinars, PLG, and ABM to fuel pipeline growth and product revenue.
Domain
AI Infrastructure / Cloud Services
Required skills
B2B demand generation strategy, paid media management (Google, LinkedIn, Meta, X), marketing automation (Marketo), CRM management (Salesforce), ABM strategy, PLG motion execution, data-driven campaign optimization, vendor/agency management, cross-functional partnership.
Preferred skills
MBA, advanced marketing certifications, experience managing agencies.
Technologies
Google Ads, LinkedIn Ads, Meta Ads, X Ads, Marketo, Salesforce, Google Analytics, Sigma.
Responsibilities
Develop and optimize campaigns across paid ads, email, webinars, and ABM; manage lead generation partners and vendors; implement PLG motion for self-serve signups; build nurture tracks for different lifecycle stages; influence dashboard development for performance readouts; partner with product and sales to align marketing initiatives with business outcomes; lead experimental testing frameworks; evaluate competitive landscape.
Seniority
Senior, hands-on IC with strategic leadership
