Senior Demand Generation Manager
Core
Own Fieldguide's campaign demand engine including webinars, nurture tracks, email programs, and content distribution to build pipeline across market segments.
Role type
Senior Demand Generation Manager
Builds
Webinars, nurture tracks, email campaigns, content distribution, and event demand campaigns for audit and advisory firms.
Domain
B2B SaaS / AI platform for professional services
Required skills
Full-funnel marketing strategy, webinar program management, segmented nurture track design, email campaign execution, account-based marketing (ABM) orchestration, marketing automation platform fluency, AI workflow integration, pipeline reporting and analysis
Preferred skills
Experience in professional services, accounting, audit, or fintech
Technologies
HubSpot, AI tools for campaign execution and monitoring
Responsibilities
Own the webinar program lifecycle from content to conversion; Design and ship segmented nurture tracks by practice area and persona; Execute email campaigns with hypothesis-driven metrics; Define audience segmentation and list strategy for content distribution; Partner with ABM lead on account-based plays; Drive demand campaigns for trade shows and field events; Report on pipeline creation and campaign performance using AI-assisted monitoring
Seniority
Senior, hands-on IC