Manager, Marketing Operations
Core
Design, build, and execute B2B marketing automation campaigns and ABM strategies to drive customer acquisition, engagement, and retention.
Role type
Manager, Marketing Operations
Builds
Automated email workflows, landing pages, and target account audiences for ABM motions
Domain
B2B Financial Technology / Global Payments
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Marketing Automation (Marketo), CRM (Salesforce), ABM strategy, Data Analysis, HTML/CSS/JavaScript, Email Design, MarTech platforms (Mutiny, Outreach, Contentful)
Preferred skills
CDP (Hightouch), SQL, Adobe Marketo Engage certification
Technologies
Marketo, Salesforce, Demandbase, Hightouch, LinkedIn Ads, Google Ads, Meta Ads, Outreach, Contentful, Mutiny
Responsibilities
Design and execute automated B2B marketing campaigns; Build and manage target account audiences for ABM; Develop complex automation workflows; Provide day-to-day support to regional teams on MarTech tools; Ensure ABM activities comply with data privacy regulations
Seniority
Manager, hands-on IC