Manager, Marketing Operations, America
Core
Design, build, and execute B2B marketing automation campaigns and ABM strategies to drive customer acquisition, engagement, and retention for a global financial platform.
Role type
Marketing Operations Manager (B2B SaaS)
Builds
Automated email workflows, landing pages, and ABM audience activation across multiple channels
Domain
Global Payments / Fintech
Required skills
Marketing Automation (Marketo), CRM (Salesforce), ABM strategy, Data Analysis, HTML/CSS/JavaScript, Email Design, MarTech Platforms (Outreach, Demandbase, Hightouch)
Preferred skills
CDP (Hightouch), SQL, Adobe Marketo Engage certification
Technologies
Marketo, Salesforce, Demandbase, Hightouch, Outreach.io, LinkedIn Ads, Google Ads, Meta Ads, Contentful
Responsibilities
Design and execute automated B2B marketing campaigns; Build and manage target account audiences for ABM; Set up and test webinar registration systems; Provide day-to-day support to US Marketing and Sales teams on MarTech tools; Ensure ABM activities comply with data privacy regulations
Seniority
Mid-Senior, hands-on IC