Sales Manager
Core
Lead the sales department to drive new business acquisition and installed-base growth for accounting software serving local councils in England and Wales.
Role type
Senior Sales Manager (Team Lead)
Builds
B2B software sales, customer retention, and marketing campaigns for local authority clients
Domain
Public Sector (Local Councils) / Accounting & Administrative Software
Deliverable
product features
Required skills
Sales team leadership, revenue target ownership, sales strategy development, KPI management, cross-functional collaboration, AI tool validation, forecasting accuracy
Preferred skills
Experience with AI-powered prospecting and analytics, stakeholder management, marketing campaign oversight
Technologies
AI conversation intelligence, deal scoring tools, pipeline analytics dashboards, sentiment analysis tools, NPS scoring platforms
Responsibilities
Lead and develop the sales team (New Business Lead, CSM, Inbound Lead), define and manage sales KPIs, develop and execute sales strategy for new business and retention, oversee marketing campaign planning and execution, validate AI-generated forecasts and performance reports, present strategic findings to the EVP
Seniority
Senior, hands-on IC with management responsibility
