Director, Analytics - B2B Growth
Core
Lead forecasting, opportunity sizing, and partner performance analysis for revenue-driving teams including SMB Sales, Large Market Sales, Strategic Partnerships, and B2B Marketing.
Role type
Director, B2B Growth Analytics
Builds
Revenue forecasts, partner lifecycle frameworks, market intelligence reports, and predictive models for lead prioritization and churn risk.
Domain
B2B Sales, Fintech, Financial Services
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Strategic sales analytics, forecasting, market research, lead qualification modeling, funnel analysis, predictive modeling, SQL, Python or R, web scraping, data visualization, executive storytelling
Preferred skills
MBA, experience in enterprise partnership development, advanced techniques like probabilistic matching and multi-touch attribution
Technologies
Snowflake, dbt, Tableau, Looker, Amplitude
Responsibilities
Identify and quantify partner opportunities including whitespace analysis; develop frameworks for tracking sales performance metrics; conduct partner-level forecasting using cohort modeling; lead market research and prospect intelligence including web scraping; design lead scoring models to improve funnel quality; analyze marketing campaign effectiveness and build churn prediction models; collaborate with Data Science to deploy ML models for partner segmentation; design experiments to improve sales performance and conversion rates
Seniority
Director, strategic leadership with hands-on analytics
