Channel BI Data Analyst
Core
Central insights hub for global partner marketing, building dashboards, connecting data across systems, and uncovering insights to improve partner performance and go-to-market strategy.
Role type
Channel BI Data Analyst
Builds
Dashboards tracking KPIs (campaign adoption, engagement, conversion, pipeline), Partner Marketing Data Hub, predictive insights, and automated trend/anomaly detection.
Domain
B2B Marketing / Partner Channel Management
Deliverable
dashboards & analysis
Required skills
Power BI (star schema, DAX, Power Query), SQL, data visualization storytelling, data integration, hypothesis-driven analysis, stakeholder engagement.
Preferred skills
Predictive analytics (Python, R), CRM/campaign platform experience, generative AI tools, Mendix.
Technologies
Power BI, SQL, Highspot, CRM systems, Siemens GPT, Mendix.
Responsibilities
Build and enhance dashboards tracking channel-specific KPIs; Translate data into actionable recommendations for campaign development and partner follow-up; Identify high-performing industries/segments and surface campaign gaps; Connect data streams across systems (CRM, marketing hubs) to enable scalable execution; Introduce predictive insights and automated detection; Engage with stakeholders to improve data quality and insight relevance.
Seniority
Mid-Senior, hands-on IC