Director, Growth
Core
Define and execute unified organic (SEO) and paid (SEM/PPC) search strategies to drive customer acquisition, retention, and sustainable long-term growth for a direct-to-consumer pet food subscription service.
Role type
Director, Growth (Search & Acquisition)
Builds
Customer acquisition channels, search visibility, and subscription growth flywheels.
Domain
Pet care / Direct-to-consumer subscription / Search Marketing
Deliverable
product features
Required skills
Strategic planning, SEO strategy, SEM/PPC management, data analytics, team leadership, budget management, LTV optimization, experimentation design, cross-functional partnership
Preferred skills
AI adaptation (LLMs, AI overviews), algorithmic search knowledge, content strategy
Technologies
SEO tools, SEM platforms, Analytics platforms, LLMs
Responsibilities
Define vision for organic and paid search; oversee integrated search management; defend core brand narrative in search; adapt to AI-driven search changes; monitor KPIs and analyze performance; lead and mentor SEO/SEM teams; manage acquisition budgets; execute test & learn experiments; partner with Brand Content team.
Seniority
Director, hands-on IC with team leadership