Senior Marketing Performance Analyst
Core
Architect measurement strategy and define KPIs to track the buyer's journey from digital touchpoint to closed-won deal for CoreWeave's AI platform.
Role type
Senior Marketing Performance Analyst
Builds
Cohesive metrics framework, reverse funnel forecast models, and executive-level narratives for Marketing and Sales leadership.
Domain
B2B SaaS / AI Infrastructure
Deliverable
dashboards & analysis
Required skills
B2B marketing analytics, CRM/MAP data structures, Tableau Desktop, multi-touch attribution, reverse funnel forecasting, A/B testing design
Preferred skills
Strategic mindset, stakeholder influence, AI-driven insights adoption
Technologies
Tableau Desktop, CRM, MAP, Data Warehouse
Responsibilities
Define KPIs and attribution models; lead annual/quarterly target setting and forecasting; analyze integrated campaign performance; present executive-level business reviews; orchestrate data instrumentation from disparate sources; design A/B testing frameworks.
Seniority
Senior, hands-on IC
