Director, Growth Marketing
Core
Lead performance marketing to scale customer acquisition for an omni-channel at-home hair color and service business, focusing on driving 4-wall (in-location) growth.
Role type
Director, Growth Marketing
Builds
New client acquisition across owned channels (Hair Color Bar, Direct/E-commerce) and external partnerships
Domain
Beauty & Personal Care / Omni-channel Retail
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing strategy, team leadership (2+ marketers), omni-channel growth, paid media management (Meta, Google, Affiliate), non-paid channel management (SEO, Referral), analytics & attribution, budget management, cross-functional collaboration, creative optimization, AI integration
Preferred skills
Upper funnel media experience (TV, OTT, Direct Mail, OOH, Podcast/Audio), wholesale and Amazon experience, multi-location fitness/beauty/wellness background, D2C to omni-channel transition experience, subscription business experience
Technologies
Meta, Google, Affiliate platforms, AI tools, Marketing Technology stack
Responsibilities
Develop and lead full funnel marketing strategy; Own new customer acquisition targets and budget for owned channels; Collaborate with DTC, Amazon, and Wholesale GM teams; Manage paid and non-paid growth drivers (Paid Social, Search, Affiliate, TV, Audio, Direct Mail, SEO, Referral); Optimize efficiency via creative, geo-targeting, media mix, and AI; Build relationships with cross-functional partners (Brand, PR, Engineering, Data, Finance); Manage media budget allocation and vendor relationships; Create executive-level performance reports; Reconcile media and opex budgets; Monitor growth marketing trends and competitive insights
Seniority
Director, strategic leadership with hands-on execution