Marketing Insights Analyst
Core
Marketing Business Analyst owning clarity and rigor around B2B marketing investment, pipeline drivers, and ROI to inform spend decisions and budget allocation.
Role type
Senior Marketing Business Analyst (B2B SaaS)
Builds
Marketing measurement frameworks, executive reporting, and ROI models for B2B SaaS marketing programs.
Domain
B2B SaaS, Data Infrastructure, Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, cloud data warehouses (Snowflake/BigQuery/Redshift), BI tools (Looker), B2B SaaS metrics (pipeline, ACV, CAC), attribution concepts, business judgment, hypothesis-driven experimentation
Preferred skills
Python/R for statistical analysis, multi-touch attribution platforms (Bizible/Marketo), experiment design, predictive modeling (LTV, propensity scoring), modern data stack (Fivetran, dbt)
Technologies
Fivetran, BigQuery, Looker, SFDC, Demandbase, Bizable, Marketo, Google Suite, Snowflake, Redshift
Responsibilities
Partner with corporate analytics to build scalable reporting; own weekly/monthly business review process; conduct ad hoc deep dives to diagnose pipeline trends; support quarterly planning and annual budgeting with data-driven recommendations; design models to quantify marketing program impact; analyze marketing experiments (A/B tests) to drive improvement; build automated dashboards and alerting for key KPIs; partner with Marketing Ops to ensure data quality and consistent taxonomy.
Seniority
Mid-to-Senior, hands-on IC