Vendor Enablement Specialist (VES)
Core
Turn vendor strategy into compelling sales enablement to help sellers and partners position, understand, and grow managed vendor solutions.
Role type
Vendor Enablement Specialist
Builds
Sales enablement content, training sessions, webinars, and learning resources for sellers and partners
Domain
Technology / Cybersecurity / Managed Services
Deliverable
product features
Required skills
Sales enablement, partner enablement, vendor program management, content creation, facilitation, data analysis, stakeholder management, change management
Preferred skills
Cybersecurity software familiarity, managed service provider experience, cloud distribution, co-selling motions
Technologies
AI tools, learning management platforms
Responsibilities
Own the vendor story and keep enablement content fresh; Create and facilitate webinars and training sessions; Coach teams on positioning and handling objections; Translate product/pricing changes into actionable messaging; Measure enablement impact using participation and outcome metrics
Seniority
Individual Contributor