Director, Programmatic
Core
Drive new business growth for programmatic DOOH solutions targeting large agency holding companies and Fortune 500 brands.
Role type
Senior IC sales director (programmatic)
Builds
Programmatic DOOH revenue and enterprise client relationships
Domain
Digital advertising / Out-of-home media
Deliverable
client delivery
Required skills
strategic outbound sales, programmatic trading fluency, attribution and measurement storytelling, CRM pipeline management, omnichannel media ecosystem knowledge, stakeholder engagement at C-suite level
Preferred skills
DSP or DOOH SSP background, national market knowledge
Technologies
Vistar, The Trade Desk (TTD), Google DV360, Amazon DSP
Responsibilities
Identify and pursue new programmatic revenue across major agency holding companies and Fortune 500 brands; Execute strategic outbound efforts including cold outreach and networking; Develop tailored, insight-driven proposals aligning capabilities with client objectives; Drive new business in partnership with Enterprise and Commercial sales teams; Maintain deep relationships with leading DSP partners to activate inventory at scale; Track pipeline and forecast performance for sales leadership
Seniority
Senior, hands-on IC
