Senior Client Marketing Manager
Core
Build and lead the strategic client marketing function, acting as a subject matter expert for strategic implementations and ongoing client relationships to drive successful launches, activation, and retention.
Role type
Senior Client Marketing Manager (B2B/B2B2C)
Builds
Marketing operating models, client engagement frameworks, playbooks, and client advocacy programs (case studies, testimonials, advisory boards).
Domain
B2B SaaS / Life Tech / Insurance & Financial Services
Deliverable
product features
Required skills
Client marketing strategy, cross-functional collaboration, operating model design, stakeholder management, data analytics, AI fluency, strategic advisory
Preferred skills
Experience in insurance, financial services, or complex B2B environments
Technologies
AI tools for strategic thinking and workflow efficiency
Responsibilities
Translate client needs into marketing strategy and communications; establish marketing operating models across the client lifecycle; partner with Client Success and Product teams to drive adoption; develop repeatable client engagement frameworks; lead the Customer Advisory Board; own client advocacy strategy; serve as a trusted strategic advisor to senior stakeholders.
Seniority
Senior, hands-on IC