Founding Enrollment Marketing Strategist
Core
Own enrollment strategy for Leap's largest and most strategic clients to increase member engagement and drive enrollment.
Role type
Founding Enrollment Marketing Strategist (Senior IC)
Builds
Enrollment strategies, activation plans, and the Enrollment Marketing function for Fortune 500 clients and TPAs.
Domain
Healthcare / Specialty Pharmacy / Employer Benefits
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic and analytical problem solving, consumer engagement, enterprise client management, commercial orientation, cross-functional leadership, builder mentality
Preferred skills
None stated
Technologies
None stated
Responsibilities
Own enrollment strategy and forecast for a portfolio of large clients; Diagnose engagement breakdowns using client and funnel data; Develop client-specific activation plans involving communications, targeting, and incentives; Influence clients to adopt strategies that drive results; Orchestrate cross-functional execution across Member Activation, Data, Design, and Clinical Operations; Build the Enrollment Marketing function including operating models and processes.
Seniority
Senior, hands-on IC with builder responsibilities
