Lifecycle Communications Consultant
Core
Create timely, relevant lifecycle email communications to support members at key stages of their relationship with Defence Bank, translating guidance priorities into clear, compliant content.
Role type
Lifecycle Communications Consultant
Builds
Lifecycle, product, and service communications across direct member channels (primarily email, expanding to in-app messaging and SMS)
Domain
Financial services (Banking) / Member Lifecycle Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Lifecycle communications strategy, email program delivery, regulated environment compliance, audience segmentation, stakeholder collaboration, agency management, performance metrics analysis, governance and data management
Preferred skills
CRM or marketing automation platforms, personalization approaches, multi-channel expansion, financial services industry experience
Technologies
Microsoft Copilot, email marketing platforms, CRM systems
Responsibilities
Plan and deliver lifecycle email communications, translate guidance into member-focused content, manage external agencies and delivery partners, monitor engagement metrics, collaborate with cross-functional stakeholders (Brand, Product, Digital, Risk, Compliance, Legal), maintain governance and data practices, identify process improvement opportunities
Seniority
Mid-Senior, hands-on IC