Senior CRM Manager - Automations
Core
Own lifecycle journeys (onboarding, retention, reactivation, referral, cross-sell) for a fintech customer base across remittance, credit, savings, and insurance products.
Role type
Senior CRM Manager - Automations
Builds
Lifecycle journeys, referral/virality programs, cross-sell campaigns, and automated triggers based on customer behavior.
Domain
Fintech / Cross-border payments / Diaspora finance
Required skills
Lifecycle marketing automation, Liquid language, SQL, event-based data modeling, journey design, A/B testing, BI/analytics tool usage, cross-sell strategy, referral program design, trigger logic, segmentation.
Preferred skills
Remittance/cross-border payments experience, loyalty/points program design, regulated/compliance-sensitive communications experience, WhatsApp/SMS channel experience.
Technologies
Customer.io, Braze, Iterable, SQL, Looker, Amplitude, Mixpanel, AI tools for content generation.
Responsibilities
Design and own lifecycle journeys that run autonomously; build referral and virality programs; launch cross-sell journeys; set up triggers, segments, and logic; test, measure, and iterate campaigns; partner with Product and Data on event tracking; report lifecycle performance to leadership.
Seniority
Senior, hands-on IC