Growth Marketing Specialist
Core
Own outbound and lifecycle messaging execution for B2B and B2C clients via email, CRM, and SMS channels.
Role type
Senior Growth Marketing Specialist (Execution-focused)
Builds
Outbound campaigns, lifecycle nurture sequences, and re-engagement flows
Domain
B2B and B2C revenue operations and growth marketing
Required skills
Cold email execution, list building and enrichment, deliverability management, CRM campaign management, segmentation strategy, lifecycle marketing, B2B/B2C audience understanding, written communication
Preferred skills
SMS marketing, Twilio platform experience, social media alignment
Technologies
Clay, Instantly, HubSpot, Mailchimp, Twilio
Responsibilities
Build and maintain outbound lists and enrichment workflows; Launch, manage, and optimize cold email campaigns; Execute segmented nurture and re-engagement campaigns; Manage compliance, suppression logic, and list hygiene; Sync campaign outcomes and lifecycle stages into CRM; Coordinate SMS timing with email and social campaigns
Seniority
Senior, hands-on IC
