Demand Generation Specialist
Core
Own outbound and lifecycle messaging execution for B2B and B2C clients via email, CRM, and SMS channels.
Role type
Senior Demand Generation Specialist (Execution-focused)
Builds
Outbound campaigns, lifecycle nurture sequences, and revenue pipeline for B2B/B2C clients
Domain
B2B and B2C Revenue Operations / Demand Generation
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Cold email execution, list building & enrichment, CRM campaign management, email deliverability optimization, segmentation strategy, lifecycle marketing, B2B/B2C audience management, compliance & suppression logic, cross-channel coordination
Preferred skills
SMS marketing experience, Twilio platform familiarity, social media alignment
Technologies
Clay, Instantly, HubSpot, Mailchimp, Twilio
Responsibilities
Build and maintain outbound lists and enrichment workflows; Launch, manage, and optimize cold email campaigns; Execute nurture, re-engagement, and expansion campaigns; Manage compliance, suppression logic, and list hygiene; Coordinate SMS timing with email and social campaigns; Sync replies and outcomes into CRM
Seniority
Senior, hands-on IC
