Head of Direct Marketing & CRM
Core
Lead the end-to-end strategy, execution, and scaling of the Direct Mail channel and CRM function to drive customer acquisition and retention for a fintech lender.
Role type
Head of Direct Marketing & CRM (Senior Leadership)
Builds
A scaled, data-driven direct mail growth engine and CRM infrastructure
Domain
Fintech / Consumer Finance / Direct Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Direct mail strategy, CRM lifecycle management, response/propensity modeling, SQL/Python data engineering, unit economics analysis, vendor management, segmentation, incrementality testing, team leadership
Preferred skills
Financial services experience, data pipeline construction, channel build-from-scratch, risk-based targeting, analytics team development
Technologies
SQL, Python, AI/ML tools, CRM platforms
Responsibilities
Own the P&L, forecasting, and budget for the direct mail channel; build and maintain the response/propensity model and data pipeline; manage creative briefs, print production, and logistics; optimize offer strategy against eligibility and LTV; hire and develop the marketing team.
Seniority
Senior, hands-on IC with leadership responsibilities