Director, Lifecycle & Organic Growth
Core
Own strategy for Lifecycle (email, push, in-app, SMS) and Organic Growth (SEO, GEO, App Store, content) to drive Canadian user acquisition, activation, retention, and contribution margin.
Role type
Director, Lifecycle & Organic Growth
Builds
Owned-channel growth engine connecting onboarding, cross-sell, upsell, and retention for a fintech app
Domain
Fintech / Consumer Finance
Deliverable
production ML models
Required skills
Lifecycle/CRM/retention marketing strategy, Incrementality measurement (control groups, holdouts), Customer engagement platforms (Braze), Organic growth (SEO, GEO, ASO), SQL, Regulated industry marketing compliance, Team leadership (7+ people), AI integration, Predictive/ML personalization
Preferred skills
French language proficiency, Headless CMS experience, On-site experimentation
Technologies
Braze, Segment, SQL, koho.ca, App Store, Google Play
Responsibilities
Set strategy and roadmap for Lifecycle and Organic Growth; Steward global control group and experimentation roadmap; Lead team of senior managers and specialists; Partner with Legal/Compliance for regulated messaging; Own incident response and business continuity for customer messaging; Connect owned channels with Paid, Affiliates, and Product
Seniority
Director, hands-on IC with team leadership