Manager, Growth Lifecycle
Core
Own the lifecycle growth strategy for Airwallex's self-serve small-business customers, driving them from onboarding through activation and product adoption via data-driven campaigns and AI-enabled workflows.
Role type
Manager, Growth Lifecycle (Self-Serve)
Builds
Scalable lifecycle journeys, evergreen campaigns, experiments, and AI-enabled workflows for self-serve customers.
Domain
Fintech / Global Payments / SaaS
Required skills
Lifecycle strategy design, Product-led growth (PLG) mindset, Data analysis and interpretation, CRM program execution, A/B testing and experimentation, Cross-functional collaboration, Project management
Preferred skills
B2B/SaaS/Fintech experience, AI tools and workflow automation, SQL proficiency, Global market scaling
Technologies
AI tools, SQL, CRM platforms, Experimentation frameworks
Responsibilities
Design end-to-end lifecycle engagement strategies for self-serve customers; Lead strategy and operational health for digital channels (email, push, in-app); Transform strategies into high-performing campaigns and automations; Own E2E growth metrics and drive data-driven decision-making; Initiate and lead regional experimentation roadmaps; Champion customer-first messaging to reduce friction.
Seniority
Manager, hands-on IC